Supa links to the New York magazine's "Blog Establishment" issue, featuring articles with titles like "Blogs to Riches" and "Why B-list Blogs Can Make It, Too." Of the six blog-related articles that are posted on their site, none of them acknowledge that most bloggers aren't out to make a buck. Every article seemed to equate success with income.
While I wouldn't mind getting paid to do this (just like I wouldn't mind winning the lottery), I think most of the bloggers I read see their blog as I see mine - just another way to have a conversation. Every once in a while I'll see a "13 Steps to Successful Blogging" article. I'm looking for tips on improving my banner or better ways to add links, but all these articles want to talk about is bringing in the income. Attracting the A-listers. Specializing in one topic.
I find myself most attracted to "kitchen sink" type blogs like my own. One day it's movies, the next it's music, the next it's something cute the kid said (followed by a week on coaching midget-league basketball). That's life, and that's how my conversations with friends and family go. I hate when I get trapped always talking about music with one guy at work - I wrack my brain trying to think of other things to say to this guy.
I realize there's a place for specialty blogs - I hit plenty of politics- and music-only sites every day - but I don't feel as though I'm having a conversation with these blogs like I do with the more personal ones. Even if I only lurk, I still feel part of that writer's community. Some of these more personal blogs I hit are (relatively) huge and some are tiny, but I still seem to enjoy them all more than the "successful" specialty blogs.
I also think it's a shame that, by concentrating only on the money-making (but often poorly written) blogs, New York magazine failed to recognize some of the brilliant writing that's out there on some less "successful" blogs (not that I'm including my own blog in that group, believe me). The number-one reason I read so many so-called "Mommy Blogs" is because so many of their authors are excellent writers.
I don't know quite what my point is, other than the fact that I'm not going to start judging my blog's "success" on ad revenue or number of hits (though everyone loves hits), and I think most bloggers feel the same way. I'll see this blog as successful as long I enjoy writing it and people enjoy reading it. Some magazine needs to do an article on that.