The back of the boys' shampoo bottle:
"The Fruity aroma of Cherry-Almond will lure your kids into a world of gentle no-tear shampooing. The conditioner will help stop fly-aways."
Wha? What kind of sick marketing mo-fo thinks that parents would want their kids lured anywhere?
Merriam-Webster: "LURE implies a drawing into danger, evil, or difficulty through attracting and deceiving."
In the world of children's hygiene products, this just might be weirder than that picture of the frog wiping his butt.
Hey - marketing to kids requires intestinal fortitude, man. Kids can be sick individuals when it comes to their product selections... just think of the Chef Boyardee commercial featuring the tin man.
Posted by: Sara J. | 2006.06.25 at 10:18 AM
Cherry Almond smells terrible! It won't lure my kids anywhere.
Posted by: Donna | 2006.06.25 at 11:24 AM
Please tell me you're going to write them a letter or e-mail! My kids use Suave.
Posted by: Karen | 2006.06.25 at 12:44 PM